This image was found in CMYK Magazine located on the magazine racks in Parkland Library. It is a magazine ad for Head & Shoulders. The Art Director is Brittany Dameron, the copywriter is Kacey Coburn, and the instructor of the artist is Jamie Overkamp-all from The Miami Ad School in San Francisco, California. The tag line for the product says, "An ambient expression of just how bad dandruff can look." This is one of many great images that I found having to deal with various products. This one stands out to me, firstly, because I use the product everyday. Secondly, this image dramatizes the effects of dry scalp and puts the spotlight on just how visible it can be. The placement of the statue works well with this image because it is outside and open to the elements. Snowflakes in nature resemble how the buildup of actual scalp flakes (ew) look. All in all, great concept and visually pleasing (almost).
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